Foxon Park has been a soda brand in Connecticut that has been around for 100 years. Their current clientele is predominantly the older generation who are familiar with the brand. As a part of an assignment for my studio class, I redesigned the logo, branding, and promotional material for Foxon Park.
In my update of the Foxon Park logo, I tried to keep some familiar design aspects such as the bottle cap shape in order to keep the brand recognizable for its current clients, while using a new layout and a more fun font to bring in younger clients.
I then created labels with the new label as the center piece. The first thing I noticed about Foxon Park’s sodas is that they are extremely carbonated, noticeably more so than the big global soda companies. I used the idea of rising bubbles to create the subtle gradient of circles used in the new label designs. Each logo and label was changed for the 13 different main flavors, with each flavor having a distinct color.
Thanks For Watching!
